Fifteen years building digital platforms, leading teams, and
connecting strategy to execution across higher education,
cultural institutions, professional sports, nonprofits, and
the private sector.
Director of Digital Strategy
University of Maryland, Baltimore County (UMBC)
· Remote
March 2019 – Present
- Rebuilt UMBC.edu from a PHP link farm into a WordPress platform on Pantheon, migrating 19 legacy sites (7,000+ posts, 300+ pages); run the Multisite framework behind 500+ departmental sites
- Designed, coded, and launched the Academic Programs Directory, replacing a 12,000-pixel table with faceted search: 12,277 apply clicks and 2,407 inquiries in nine months, 68% from organic search (CASE Circle of Excellence Silver, 2026)
- Cut mobile LCP on the homepage from 11.2s to 3.8s by inlining critical content, deferring scripts, and purging unused CSS; UMBC.edu scores 100 on PageSpeed accessibility and 96% on Silktide
- Built an internal Marketing Hub (Astro, 13 tools) for the marketing team: AI copywriter with style-guide enforcement, programmatic ad and video builders, and natural-language GA4 reporting via MCP server; in pilot ahead of full rollout
- Building measurement infrastructure: server-side tagging on Stape connecting web, ad, and Salesforce data; cookie consent banner and preference center built with legal counsel
In-Game Coordinator
Baltimore Orioles (MLB)
· Baltimore, MD
February 2018 – July 2019
(Part-time from March 2019)
- Ran real-time in-game social for 3M+ followers on Facebook, Twitter, and Instagram: live graphics, directing a roving in-stands coordinator, and photographer content; stayed on part-time a second season at the team's request
- Used engagement data with MLB to show that late-game pitcher posts during losses underperformed
Director of Digital
National Aquarium
· Baltimore, MD
April 2013 – July 2017
- Led digital for Maryland's largest tourist attraction: aqua.org, 5M annual visits, $10M annual e-commerce revenue
- Led the replacement of the organization's Salesforce CRM and e-commerce platforms, delivered on time and on budget
- Managed email, UX, and web specialists running campaigns across web, email, social, and paid media
Digital Marketing Manager
Maryland Dept. of Business and Economic Development
· Baltimore, MD
January 2011 – April 2013
- Built Maryland's tourism social presence from scratch: Facebook, Twitter (@TravelMD), Instagram (@VisitMaryland)
- Ran the website and real-time social media command center for Star-Spangled Sailabration (2012), the War of 1812 bicentennial that drew an estimated 1M attendees
- Led development of the Maryland Civil War Trails mobile app
Campaign Manager
The Leukemia & Lymphoma Society
· Baltimore, MD
2008 – 2011
- Beat the FY10 fundraising goal by 14.6%
Marketing Manager
One Eleven Records
· Baltimore, MD
2004 – 2009
- Ran campaigns for a 12-artist, Warner-distributed label; two artists upstreamed to Warner