Case Studies

Real problems, what I built, and the results. Every number on these pages is sourced and verified.

CASE Silver 2026

Academic Programs Directory

Replaced a 12,000-pixel table of 400+ programs with faceted search, conversion tracking, and inquiry forms.

12,277 apply clicks in nine months

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UMBC.edu Rebuild

Rebuilt a PHP link farm into a unified WordPress platform on Pantheon. 19 legacy sites migrated, 500+ departmental sites on Multisite.

7,000+ posts, 300+ pages

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AI Marketing Hub

13 internal tools on Astro: ad builder, video builder, AI copywriter, GA4 queries via MCP, and more.

In pilot ahead of full rollout

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Performance and Accessibility

Homepage mobile LCP from 11.2s to 3.8s. PageSpeed accessibility score of 100. 96% Silktide compliance.

11.2s LCP to 3.8s

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Also Worth Mentioning

First-Party Data and Privacy

Built server-side tagging infrastructure on Stape, connecting web analytics, ad platforms, and Salesforce data into a unified measurement layer. Designed and implemented a cookie consent banner and user preference center in collaboration with legal counsel. Set up Salesforce Marketing Cloud for enrollment communications, including IP warming and a full year of inbox-placement monitoring after launch.