I lead digital strategy and build marketing technology.
Fifteen years leading digital teams at UMBC, the National Aquarium, and the Baltimore Orioles.
I build digital platforms, marketing tools, and measurement systems for organizations that need their web presence to actually work. I set strategy with senior leadership, lead the team that delivers it, and write code myself.
- Years in marketing
- 20+
- Years at UMBC
- 7+
- Flagship sites run: UMBC.edu, aqua.org, Visit Maryland
- 3
- Direct reports managed and grown, across three teams
- 8
- Recent projects launched
- 3
Selected Work
All case studies →Academic Programs Directory
Replaced a 12,000-pixel table of 400+ programs with faceted search, conversion tracking, and inquiry forms.
20,000+ apply clicks since launch
Read →UMBC.edu Rebuild
Rebuilt a PHP link farm into a unified WordPress platform on Pantheon. 19 legacy sites migrated; co-manage the Multisite behind nearly 600 department sites.
1.7M sessions a year
Read →AI Marketing Hub
13 internal tools for the marketing team: an ad builder, a video builder, an AI copywriter that knows our style guide, and plain-English GA4 reporting.
13 tools, now in pilot
Read →Performance and Accessibility
Homepage mobile LCP from 11.2s to 3.8s. PageSpeed accessibility score of 100. 95% Silktide compliance.
11.2s LCP to 3.8s
Read →Career Stats
Full experience →-
2019–Now
University of Maryland, Baltimore County (UMBC)
Director of Digital Strategy
Promoted from Associate Director of Web Strategy and User Experience, 2022
-
2018–19
Baltimore Orioles (MLB)
In-Game Coordinator
-
2013–17
National Aquarium
Director of Digital
-
2011–13
Maryland Office of Tourism, Film and the Arts
Digital Marketing Manager
-
2008–11
The Leukemia & Lymphoma Society
Campaign Manager