Digital Strategy and Marketing Technology Leader
Strategy first. Then the people, platforms, and tools to make it work.
I build digital platforms, marketing tools, and measurement systems for organizations that need their web presence to actually work. Fifteen years of doing this for universities, cultural institutions, and professional sports, from setting strategy with senior leadership to writing the code myself.
- Apply clicks
- 20K+
- Inquiries
- 4K+
- Mobile LCP, from 11.2s
- 3.8s
- Accessibility score
- 100
- Dept. sites co-managed
- ~600
Every number is sourced in the case studies.
Selected Work
All case studies →Academic Programs Directory
Replaced a 12,000-pixel table of 400+ programs with faceted search, conversion tracking, and inquiry forms.
20,000+ apply clicks since launch
Read →UMBC.edu Rebuild
Rebuilt a PHP link farm into a unified WordPress platform on Pantheon. 19 legacy sites migrated; co-manage the Multisite behind nearly 600 department sites.
7,000+ posts, 300+ pages
Read →AI Marketing Hub
13 internal tools on Astro: ad builder, video builder, AI copywriter, GA4 queries via MCP, and more.
In pilot ahead of full rollout
Read →Performance and Accessibility
Homepage mobile LCP from 11.2s to 3.8s. PageSpeed accessibility score of 100. 95% Silktide compliance.
11.2s LCP to 3.8s
Read →Career Stats
Full experience →-
2019–Now
University of Maryland, Baltimore County (UMBC)
Director of Digital Strategy
-
2018–19
Baltimore Orioles (MLB)
In-Game Coordinator
-
2013–17
National Aquarium
Director of Digital
-
2011–13
Maryland Dept. of Business and Economic Development
Digital Marketing Manager