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Hi, I'm Bryan.
I build seamless digital experiences that turn ideas into action. I love my wife Megan, my cat Taco, and my hometown Baltimore Orioles, Baltimore Ravens, and Maryland Terrapins. I'm a vegan and I believe that treating all living things with compassion, kindness and respect, and helping our fellow man, is what makes us human.
Experience
1
Director of Digital Strategy
University of Maryland Baltimore County · Mar 2019 - Present · Baltimore, MD (Remote)
- Led integrated digital strategy aligning with UMBC's marketing goals
- Managed brand fidelity across web, email, social and analytics
- Spearheaded Salesforce Marketing Cloud automation to boost conversions
- Drove analytics and reporting, delivering actionable insights
- Supervised a cross-functional digital team (UX, web dev, ops, automation)
- Collaborated with CMO, Deans and VP's for cohesive universitywide initiatives
2
In-Game Coordinator
Major League Baseball - Baltimore Orioles · Feb 2018 - Jul 2019 · Baltimore, MD (Hybrid)
- Ran in-game social media for 3M+ fans on Facebook, Twitter and Instagram
- Developed visual branding assets to elevate game-day engagement
- Streamlined social strategy through analytics and process improvements
3
Director of Digital
National Aquarium · Apr 2013 - Jul 2017 · Baltimore, MD (On-site)
- Oversaw digital comms for aqua.org (5M annual visits | $10M e-commerce)
- Delivered Salesforce & e-commerce platform replacements on-time, on-budget
- Launched visitor-guide mobile app and mission-driven marketing campaigns
4
Digital Marketing Manager
Maryland Department of Business and Economic Development · Jan 2011 - Apr 2013 · Baltimore, MD
- Reshaped social media strategy, driving 1300% Facebook growth
- Built event-driven site for maritime festival, attracting 1M+ visitors
- Co-created social media "command center" for real-time event engagement
- Led development of Maryland Civil War Trails mobile app
5
Campaign Manager
The Leukemia & Lymphoma Society · Apr 2008 - Jan 2011 · Baltimore, MD
- Managed Team In Training fundraising across four counties
- Exceeded FY10 goals by 14.6% through relationship-driven outreach
- Championed grassroots marketing to boost donor and participant engagement
6
Marketing Manager
One Eleven Records · May 2004 - Mar 2009 · Baltimore, MD
- Designed branding & marketing strategies for 12 artists
- Supervised five remote team members on concurrent priorities
- Built shared infrastructure for email, data and scheduling workflows
7
Client Support
Apple · Jan 2003 - Apr 2004 · Hunt Valley, MD
- Provided technical support and achieved record protection-plan sales
- Mentored new hires as part of the AQ Mentor program
Education & Certifications
High School Diploma
Franklin High School · Graduated 1997 · Reisterstown, MD
Bachelor of Arts, Philosophy
University of Maryland, College Park · 1997 - 2001 · College Park, MD
Google Analytics Individual Qualification
Google ·
Google Tag Manager Individual Qualification
Google ·
Google Analytics 4 Individual Qualification
Google ·
Marketing Cloud Email Specialist
Salesforce Trailhead ·
Sales Cloud Consultant
Salesforce Trailhead ·
Projects
UMBC & Professional
CLI→Web Content Generator
Converted a Python CLI tool (Google Sheets + LLM) into a browser-accessible Flask app.
Mobile Performance Optimization
Reduced mobile LCP from 11.2s to 3.8s by reprioritizing intro copy, deferring scripts, and streamlining CSS.
Program Directory Overhaul
Refactored UMBC’s program directory search & filter UI, fixing deduplication, relevance sorting, and child-checkbox toggles.
UMBC.edu
Centralized 6,500 posts, 200 pages, and 20,000 media items into a unified, plain-language taxonomy accompanying the Flagship University domain, umbc.edu.
Side Hustles
Daily Sheets
Create and maintain a sports-betting database with front-end community analytics at https://sheet.today.
Bryan Barnes Photography
Nature photography showcase at photos.jbryanbarnes.com, contact via obfuscated email.
Hill Killer Apparel
Launched and managed a cycling & fitness apparel line (design, marketing, sales).